| ABOUT
SANTOTIPO
SantoTipo is an open launching
that works for the development of experimentation around
typography.
Among the years since the beginning, SantoTipo has grown
up from the periphery to the center of the experimental
scene.
We are proud to thank the hundreds of collaborators
who send their photos and works to us. With this, that
awaken look we propose could sum thousands of eyes.
And now the mirror has been amplified.
We want to thank, moreover, to those friends who quote
and refer us, making this amplification possible.
With all the gathered material, it was possible to build
up a situational sketch map, a perspective of the non-professional
communicative processes, flattened into an open, collective,
unfinished registry, in a state of permanent redefinition.
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Paradoxically,
the result is the expansion of the professional view,
who folds up which went unnoticed before.
The rescue actions that are made through this project
run from the professional world outskirts to its very
center. These actions requires an alert look as well
as an effort in cropping and selecting.
In this globalize world, the cosmopolitan urban centers
aim to create homogenization and similarity. The geographic,
economic, cultural and politic peripheries are the elements
that mostly keep, by the cause of their own situation,
their original features.
We go to the rescue of the periphery, and it ends rescuing
us from homogenization.
Claudio Pousada.
claudio@santotipo.com |
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